Search Engine Optimization Services
The goal of San Diego Webworks search engine optimization service
is to drive your web site focused, qualified traffic that converts
into sales for your company. San Diego Webworks search engine
optimization services concentrate on achieving rankings for your
web site on the first page of the
Top 10 search engines.
If your site is not positioned on the first page of search engine
results, an opportunity to generate business is sacrificed every
time a potential customer types in a relevant keyword or keyword
phrase. First page rankings are clearly essential to a successful
online campaign - and SEO is the correct solution.
Proper web site optimization is not a passive effort, it's a battle
zone. Let San Diego Webworks SEO services drive your site the
traffic it deserves.
SEO Services Overview
We get to know your business.
San Diego Webworks is not a group of seo technicians isolated
from the realities of your business. Your main contact is with
our seo services marketing group. We understand that in order
to structure a successful seo campaign for you, we need to understand
your market. We need to determine how your prospective buyers
are searching. To accomplish this task we talk to you about your
business, we study your web site, we study your market and conduct
extensive research which tells us how people are searching on
the Internet for what it is that you do.
We don't want our seo services to just get you top positions ---
we want our seo services to get you top rankings under search
words that will drive you traffic that converts into sales for
your company.
Search Engine Optimization ( SEO ) Research
SEO Keyword Matrix Research: We will consult with you to help
determine which SEO keywords you feel are valuable for your site
to be ranked on. We then conduct research to quantify how frequently
these words are being searched. Then, together we determine which
and how many "keyword phrases" should be employed in
your SEO program for effectively gaining and developing new customers;
this decision is often a function of budget. Our SEO professionals
often add to the list of core seo keywords additional relevant
"keyword derivative phrases" that are designed to further
increase the target traffic base. To help us, we use a sophisticated
seo keyword tool that indicates the level of competition and traffic
we may experience on any given seo keyword. The development of
the seo keyword derivative phrases help narrow the focus and increase
the relevancy of the associated traffic. This is a crucial phase
of the seo program: the selection of the right SEO keywords creates
traffic that has a high rate of conversion. It is important to
understand that while generic seo keywords may experience more
traffic, specific seo keyword phrases will drive more focused
traffic to your site that will contain a higher percentage of
qualified customers.
Research has shown that when a search engine user wants to purchase
something, s/he conducts extremely fine tuned searches to find
it.
Baseline report: Next we go to each search engines
and find out where your web site places with respect to the seo
keyword phrases that comprise our seo keyword matrix. We generate
a report on our findings. This initial report provides a reference
point from which we can gauge our progress towards top ranking.
Search Engine Optimization: We review the code
of your web site with a view toward optimizing your site's content,
link value and structure. This is the crucial phase of our program.
There are esoteric parameters that need to be examined and observed
that greatly affect your site's ranking.
Inktomi: Inktomi is responsible for producing
the web page rankings in MSN, HotBot and other major portals.
Developing solid ranking in Inktomi is therefore an important
component of our SEO program and a powerful traffic builder for
our clients. We employ a priority submit process that guarantees
that your site's pages get spidered within 48 hours and start
producing ranking results within 3 working days of submission.
MSN Directory: In cases where seo keyword phrases
have a directory on MSN, we submit into the directory for you.
Depending on the traffic structure of the keywords that are being
targeted, we are careful to narrowly theme our submission to avoid
being mis-catagorized by the human editors.
Google/Yahoo/AOL Arguably the most important engine, Google is
responsible for the web page rankings in Google, Yahoo and AOL.
A significant component of our SEO therefore focuses on achieving
top ranking in these engines.
Maintenance: We track the pages we have submitted
for our clients with a view toward maximizing the position for
each of the search engines. Since rankings fluctuate over time,
we periodically monitor our targeted seo keyword phrases to determine
search engine position. Our seo maintenance efforts boil down
to either defending a top position that we have gained, working
to expand the volume of top positions by adding new keywords to
the seo program or working to improve existing positions --- either
way we are working every day to maximize your site's volume of
qualified traffic.
Customer Service: We understand that communication
with our clients is crucial. We call you on a regular basis to
discuss your seo program, answer any questions you may have and
review the results we generated for your web site during the month.
Better client communication produces better results.
Tracking: Beyond a basic position reporting,
we employ sophisticated tracking tools which provide our clients
access to online metrics, which quantify how much aggregate traffic
is produced by our search engine optimization program, and also
provide various additional reports that assists us in monitoring
and maximizing results; the reports include the following:
- Traffic - hourly, daily, weekly, monthly, yearly
- Visitors - latest, domains, repeat
- Navigation - navigation paths, entry pages, exit pages
- Referrers - referring sites, search engines, search keywords,
seo keywords by search engine
Contact us for a free, initial consultation or request a quote
for your Web site and online projects. Submit
for your quote here »
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